We are an eclectic group of mathematicians, data analysts, linguists and developers.


What we have in common is an expert knowledge in SEO, a love of data and analytics and a fierce competitive streak that ensures our clients’ websites thrive.


Our HQ is based in beautiful Bradford on Avon and with a team of 12, we aren’t the largest SEO firm in the UK. However, we have deep search marketing and SEO expertise and are still small enough to care about our clients, our reputation & your results.


Clients range from ambitious SMEs in the South West through to global publishing, medical and pharma companies. We delight in delivering great SEO results for them all.


It can be tricky to find the right SEO agency for your business as all SEO agencies promise higher rankings and more traffic for your website. So how can you be sure you are hiring the best, the one that will be able to deliver on that promise and more? There are things you can do to make sure you are hiring a truly great SEO agency and Google has some really useful advice. This article ‘How to find a great SEO Agency – Google’s Advice’ can help you pick the best partner SEO agency for your business. You never know, it might be Varn.

As 2020 drew to a close, we took stock of the crazy year we have all had, and it got us thinking at Varn about the business we want and need to be. The covid pandemic has shone a spotlight on the things that are truly important to us, our families, our passions, goals, the work we do.

This focus means we deliberately spent some time thinking about our business, who Varn really is and what’s important to us as a team. Put simply, we want to be focused and passionate about the things we spend our time on.

So here are the things that Varn are all about in 2021. A management consultant would probably describe these as our business values, we like to think of them as our Varn Manifesto.

As a team we know our SEO stuff, from technical know-how through data analytics, optimising websites and all of the content and digital activity in-between. We recruit carefully and train well with the greatest constraint on our business growth currently being our ability to find staff who meet our standards. This means your business benefits from obsessive SEOers that actually do know all there is to know about SEO.

We have to deliver results for our clients otherwise it’s all just SEO talk. Result metrics are always defined at the start of a project but typically are outranking your competition and delivering more quality traffic. We like talking, but we like winning in SEO more.

We work alongside our clients as a helpful honest partner. It gets results and ensures our relationships flourish and are more enjoyable for our team.

We take enormous pride in the fact you can trust Varn to always do the right thing, to be open and honourable.

We think life is simply too short not to make it fun, so let’s enjoy working together. We love what we do and we want you to love your SEO journey with Varn :-)

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A Carbon Positive Agency


The environment is close to our heart at Varn and we look to bring a positive contribution to our community and the planet.

As well as using 100% renewable electricity, recycling whatever we can we also positively offset our business and staff commute carbon footprint through buying, planting and managing our very own Varn woodland.
They say you never own a woodland but just manage it for the next generation, so we now manage over 35,000 trees, consisting of predominantly hardwoods such as ash, oak, beech and cherry.  The woodland management plan is to not only absorb as much CO2 as possible but to also promote natural biodiversity through a small scale ‘rewilding’ programme.
Based on using a calculator on https://www.carbonfootprint.com/ including staff journeys to work and that we use renewable electricity, we estimate that our carbon footprint is between 14 and 16 tonnes per year.  According to CO2meter.com a typical hardwood tree can absorb as much as 48 pounds of carbon dioxide per year. This means it will sequester approximately 1 ton of carbon dioxide by the time it reaches 40 years old.  We are always working to reduce our carbon footprint but based on our current usage and Varn being in business until at least 2060 we should be absorbing more than 50 times the carbon we emit.  This is our aim anyway.
The Varn Woodland Office
Our commitment to planting trees and offsetting our carbon footprint, has given rise to our new 'woodland office' a natural workspace designed for our team to be able work outside and close to nature. This innovative and creative workspace is set in the middle of the Varn woodland and focuses on promoting employee wellbeing, celebrating the natural world and as well as offsetting our carbon footprint many times over.
Varn Woodland Office
The 'Mobile Office' we call the CamperVarn
With the pandemic creating such change in our everyday lives, we wanted to provide our employees the flexibility of new workspaces and are challenging the conventional office set up. So we have created the CamperVarn. Our 'mobile office' that staff can take out and about, taking in new views and thinking differently as a result of being 'out of office'. This helps Varn workspaces to become more versatile and dynamic for our team and encourages working outside and in natural spaces, also with the knowledge that we are offsetting any carbon fuel emissions with our woodland space.
The CamperVarn
Wealth creation for distribution for good
The contribution we can make to our community goes hand in hand with our positive contribution to the environment.

We are proud to have collaborated with our local Coop supermarket to provide a specialist recycling facility for crisp packets. Since the scheme began in May 2019, we have prevented more than 40,000 crisp packets from polluting the Wiltshire countryside or sitting in a landfill. Bradford on Avon Town Council are now supporting the initiative, which encourages people to take empty crisp packets to both the Co-op in the centre of town and the Terracycling Station, making it so much easier for local residents to recycle. In addition to our recycling efforts, we have also recently loved being part of a Bradford on Avon art auction raising funds for a local skatepark, an important community project, we support the local foodbank and supported the solar panels for the local primary school.

Also, on a global scale, we are a support of Business Against Poverty (https://businessagainstpoverty.com/), we donate to business startups in Africa and Eastern Europe, and we sponsor one child (based in India and Africa) for each Varn employee and pay for their school fees. It seems obvious to us that one significant way to help solve the environmental and poverty challenge is through education.
Google Partners
We are Google Partners and although anyone can join Google Partners, only trusted agencies can earn Google’s seal of approval and get listed on Google Partner Search. The Google Partner badge shows that we are trusted by Google. This means we receive exclusive access to a range of benefits including live training events, industry insights, extra support, promotional offers, beta test opportunities, professional networking and other tools designed just for agencies.
15 Years of
Winning SEO
From planning and managing full search marketing strategies to consultancy, SEO and audits and expert training to turn you into an SEO ninja, we love to help you win in a search.
Search Marketing
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The Team

Aimee Talbot varn photo
Head of Technical SEO
Vicky Walker
Marketing Manager
Jenny Brown Varn
Search Intent Manager
Search Marketing Manager
Technical SEO Specialist
Technical SEO Expert
Front End Developer
Digital Designer
Backend Developer
Paid Search Marketing Manager
Digital Project Manager
Managing Director
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